Black Friday Roundup: Here Comes Cyber Monday
We’ve been writing quite a bit recently about the doom-and-gloom mentality that’s gripping the retail community: Black Friday Predictions The Litany of Retail Woe: 50 Chains Shutting Stores 2009...
View ArticleBrand Savvy Tweens
This morning NBC’s Today Show featured a segment on “Spending Power: Today’s Brand Savvy Tweens.” Martin Lindstrom, author of “Buyology – Truth and Lies About Why We Buy,” created a focus group of boys...
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